WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales. 

• WhatsApp has 2 billion active users worldwide.
• WhatsApp is ranked as the most used mobile messenger app in the world.
• More than 100 billion messages are sent each day on WhatsApp.
• The average WhatsApp user on Android spends 38 minutes per day on the app.
• India has the most WhatsApp monthly active users (390.1 million).

According to App Annie data, the average WhatsApp user on the Android platform spends 19.4 hours per month (38 minutes per day) on the app.

Source: Hootsuite

WhatsApp is the most popular messaging platform in the world. In 2022, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries.

For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil.

However, the platform is also an excellent choice for promotions in the US and African market.

WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate.

The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat.

However, there are more reasons to implement WhatsApp in your marketing strategy.

India has the largest number with 390 million users followed by Brazil (108 million). Diving into age reveals astonishing results for the monthly percentage of WhatsApp users out of total Internet users aged 16-64: top users include 97% of Kenyans, 96% of South Africans, and 95% of Nigerians. In the West, the channel’s appeal is also significant especially in Spain (88%) and Netherlands (87%).

Middle East

The popularity of chat channels is rising in the Middle East with WhatsApp and Snapchat accounting for 10% of all mobile data traffic. This figure is expected to only rise in future: According to research carried out by Northwestern University in Qatar, 75% of nationals across seven nations – Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE – already use WhatsApp.

Asia

According to We Are Social, the Asia-Pacific region has 2.14 billion active social media users, meaning a huge 50% penetration rate. WhatsApp represents a key platform and is popular in countries including Hong Kong and Indonesia with the monthly percentage of WhatsApp users out of total Internet users in the latter country standing at 87%. Meanwhile, in Singapore, 73% of the population use WhatsApp every day.

India

India’s number of users comes in at a colossal 390 million (out of the country’s 680 million internet users). WhatsApp also recorded the biggest growth in downloads in the Google Play Store in India, climbing by 68% in the last quarter of 2020 with 30.13 million downloads.

• Profound relationships with customers.

Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.

Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages.

• Better sales:

WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads.

It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.

Better yet, you can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps. Roughly 60% of consumers believe they will use messengers more to make purchases in the future.

• Higher conversion rate:

Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media.

Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages.

Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. 

• Lower cost of marketing:

WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get the ball rolling is to install an app and connect to the Internet.

Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks WhatsApp over 23 times a day.

WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy.

A well-made strategy underlies the effectiveness of every marketing channel. It enables you to plan your steps and change paths if something goes wrong.

Define your goals and KPIs.
Pin down your target audience.
Get the business app
Create a brand persona.
Build a contact list.
Design your communication.
Deliver great customer service.

1. A Business WhatsApp Account Number that users can call.
2. Your Target Audience or our own List.
3. Your Call to Action Link.
4. Short Message and One Image
5. Make Payment.

Grow Your Business On WhatsApp.

1. Small Business
2. Startups
3. Schools
4. NGOs and Associations.
5. Corporate Business
6. Government Agencies.
7. Church and Religious Organizations.
8. Ecommerce
9. Retail Stores.
10. Restaurants.
11. Service Based Business.

1. Apps Downloads.
2. Website Traffic and Visits.
3. Send Notifications and Reminders.
4. Providing Customer Support.
5. Getting feedback and doing consumer research.
6. To get reviews and ratings.
7. Deliver special offers and Giveaways.
8. Send Educational Content.
9. Send Promotions and so much more